|Joyalukkas showcases over
100,000 designs for each of the 100,000 expressions of women. Some of our
brands in gold jewellery like Mayoori , Florentina and Zenina are now household
names among Indians and Dubai people who prefer the richness and elegance
of 22 karat gold to other lesser karatage gold. In addition to in house,
international and DTC brands in gold and diamond jewellery, Alukkas also
offers an extensive collection in platinum and pearl jewellery.
Joy alukkas Jewellery has a
passion for creating dazzling jewellery designs using the finest precious
metals and gemstones with a deep commitment to delighting our customers.
At Joy alukkas, we design
and manufacture our own jewellery using the highest quality materials and
the most skilled craftsmen in the industry. Our penchant to give you the
best quality has earned us the following quality promises:
916 Hallmark Jewellery
Joy alukkas features specialized
expertise in all areas of jewellery design and manufacture. Our reputation
for integrity and service is based on our unswerving passion to create
jewels for the discriminating buyer who appreciates high quality and expects
outstanding value. At Joy alukkas, our primary goal to ensure that every
customer is 100% satisfied with their Joy alukkas purchases!
Pure, Rare and Eternal are the
three basic qualities that make Platinum special - giving it an aura of
mysticism. Platinum is an expression of integrity, a reflection of the
inner truth that endows it with a brilliant white lustre.
Store - Platinum
Because it is generally 95%
pure, platinum jewellery does not fade or tarnish and keeps its looks for
a lifetime. This quality also makes it hypoallergenic and ideal for those
with sensitive skin.
Platinum is 30 times more
rare then Gold and this quality ensures that it remains both exclusive
and distinctive - a celebration of your individuality.
Platinum jewellery is the
perfect choice for a lifetime of everyday wear. Its density and weight
make it more durable than other jewellery metals. Platinum does not wear
away and holds precious stones firmly and securely. However, the scratch
on a platinum piece is merely a displacement of the metal and none of its
volume is lost. So, even though wearing it each and every day may leave
an impression on the surface, it remains what it was - a symbol for all
At Joy alukkas, we offer
the discerning customer a wide range of platinum jewellery to choose from.
For those who are touched by the whiteness of the purest metal, Alukkas
provides a selection of the finest jewellery crafted into a piece de resistance!
Diamond is the transparent form
of pure carbon. It is something superb, the peerless "king of gems" that
glitters, dazzles, and symbolizes purity and strength. Diamond symbolizes
a commitment to never-ending love. It is indomitable, exotic, formed in
the Earth's interior and shot to the surface by extraordinary volcanoes
and is likely the oldest thing you will ever own.
Today diamond symbolizes
wealth, durability, status, and peerless quality. Across time and cultures,
diamond has also been associated with invulnerability, lightning, magic,
healing, protection, and poisoning.
"Diamond" comes from the
Greek adamao, transliterated as "adamao", "I tame" or "I subdue". The adjective
"adamas" was used to describe the hardest substance known, and eventually
became synonymous with diamond.
One of our most exacting
areas of specialization is our DIAMOND DIVISION. Our impeccably cut stones
have a fire and lustre unparalleled in the Diamond industry. Our large
inventory allows us to offer the highest quality jewellery at competitive
Our collection boasts of
an array of the most exquisite and rare designs including rings, bangles,
chains, sets and pendants for the discerning woman. Unique combinations
of yellow and white gold have been designed with exceptional diamonds by
our in-house designers to reflect your individuality.
diamonds she loves to wear…
Trestelle- meaning “three
stones” in Italian is an internationally acclaimed diamond jewellery collection.
Each design is characterized by three round brilliant or square princess
cut diamonds. The words “past, present and future” are inscribed in the
gilded bars of white and yellow gold girdling the diamonds… Making this
gift the ultimate symbol of your love… To be treasured till time immemorial…
diamonds you will love to wear.
True love transcends time
just like the tre stelle collection.
The collection has a breath-taking
array of rings, earrings and pendants available in 1/3 carat, ½
carat, ¾ carat, and full carat versions. Intricate combinations
of yellow and white gold create stunning designs to make that special moment
last forever. Certified by the International gemmological institute and
available at your nearest Joy Alukkas outlets.
The world’s most perfectly cut
diamonds reflect the burning fire of your passion… A true symbol of the
raging love between you… These diamonds will reflect the fire within and
This collection boasts of
a breath-taking array of rings, earrings, pendants, chains, bangles and
sets. Exquisite combinations of yellow and white gold create stunning designs
to make that special moment last forever.
The world’s most exquisite designs
in the diamond, pearl and gemstone jewellery, Miluna is extending its range
with two new collections, "Hearts & Arrows" and "Liquirizia" or Liquorice.
The first, consisting of white-gold and diamond rings that can also be
worn as pendants, takes its name from the particular optical effect of
the stones. Thanks to the brilliant cut, with its particular proportions
and symmetry, it is possible to see a rose of eight hearts through the
base of the diamond (the pavilion) and a design of eight arrows through
the central facet (the table). Hearts & Arrows are thus the two faces
of the same diamond.
The Asmi diamond collection
is a unique symbol of a woman's drive and attitude to work and life. It
is an external reflection of the fire within her. The Asmi collection includes
designs that are a fusion of the east and west, characterised by an elegant
curve studded with small diamonds that enhances the fire and brilliance
of each and every diamond.
Contemporary, delicate and
affordable, the designs have a distinctive style and look, which can be
worn anytime, anywhere. Asmi becomes your personal statement as it compliments
and completes you.
In ancient Mesopotamia or in
a modern shopping mall – gold jewellery reflects the artist’s vision and
the wearer’s personal style. Since the beginning of time, the intrinsic
beauty, warmth, sensuality and spiritual richness of gold has inspired
craftsmen to create objects of desire that unite us with our emotions.
The yellow colour of Gold
is derived from the Latin word for Gold, “Aurum” which literally means
‘Glowing Dawn’. Its excellent conductive properties and its inability to
react with water or oxygen have made it a useful property for mankind.
The purity of gold is measured in terms of its fineness, i.e parts per
Joy alukkas gold jewellery
division is the place for the latest styles in karat gold merchandise.
With perhaps the largest selection of gold fashions online, we provide
you with unique and exclusive gold design pieces of the highest quality
in a wide range of styles and prices.
A collection of traditional
antique jewellery that takes inspiration from the sculptures of Ajanta.
Evolved from the fine art of beauty, flow and grace embodied in the physical
form, Mayoori is a master piece in the expression of the cosmic through
the modern. Classic and timeless…
22k gold woven into the most
intricate flowers to caress you form this Italian collection. The perfect
accessory for the modern woman, Florentina is designed to complement and
complete the modern woman.
From Pearls and Rubies to Aquamarines
and Emeralds, Joy alukkas has an unmatched selection of the most exotic
precious stones. Joy alukkas also specialises in providing an unmatched
selection of cultured pearls in various styles, sizes and new pearl fashion
colours. Birthstones, gemstones, gemstones jewellery, we offer you the
widest choice of precious stones under one roof.
Joy alukkas also offers you
a range of coins, antiques, gift items, interior decoration items, and
the one world gold coin in various denominations that will suit your preference.