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Untitled Document
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ITCH GUARD

30 gms
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ITCH GUARD
In a country like India, where heat and humidity are the order of the day, the skin has a tendency to sweat a lot. As a result, the need to itch increases, and could become a cause of social embarrassment. Paras offered a solution that was aptly named -ItchGuard. The response to this new product was overwhelming.
And within no time, ItchGuard rose to become a star performer at Paras. It had addressed an issue, which was so common, so personal to everyone, yet so unspoken. And by doing this, it projected, in a very strong manner, the philosophy of Paras of providing solutions where none existed, to make lives healthier.
Today, ItchGuard as a brand encompasses both medical as well as lifestyle values. Because, sweat is integral to a hectic routine. And so, ItchGuard is now being looked upon as part of daily hygiene, complimenting active life!
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