Chik Shampoo
Chik Shampoo has penetrated the Indian market with a range offering of two refreshing fragrances - Chik Black and Chik Jasmine.
Chik Shampoo has witnessed a re-launch. In order to meet evolving consumer needs, this winning product has been reformulated to give great nourishment to hair. There has been an addition of a new ingredient namely ‘Vitamin H’ which promises nourished soft hair. The new Chik Shampoo also has a refreshing fragrance which has been significantly liked by consumers. Chik Shampoo now comes in an exciting new pack with a contemporary look and eye-catching design.
With a tropical climate round the year, it is indeed a difficult task to maintain hair softness and shine. Added to this, tangled hair has come to be the most common complaint of girls and women. The Research and Development team at CavinKare recognized softness and manageability to be the key issues in the maintenance and nourishment of hair.
This paved the way for a unique formula – Active Double Conditioners that cut across age, sex and loyalists of other shampoos to adopt Chik Shampoo. Further, extensive communication targeted at the rural and semi urban masses showcased the possibility of soft and manageable hair.
