Johnson's Baby Lotion is specially formulated to protect and nourish a baby's tender skin from the drying effects of the environment. Unlike other lotions Johnsons Baby Lotion is mild, pure and gentle on a baby's skin. It works both as a moisturiser and cleanser. It is an oil in water emulsion which makes it less greasy than creams and other lotions.As the No:1 choice of hospitals and with the wonderful baby fresh scent, it could just be your best friend to help protect your baby's skin from dryness. This ultra-gentle lotion softens and nourishes, for baby softness.